- What personal identifiable information or third party personal identification is collected from you through your interaction with the site;
- Who is collecting the information;
- How the information is used;
- With whom the information may be shared;
- What choices are available to you regarding collection, use and distribution of the information;
- The kind of security procedures that are in place to protect the loss, misuse or alteration of information under RBC’s control; and
- How you can correct any inaccuracies in the information.
Information Collection and Use
RBC is the sole owner of the information collected on this site. RBC will not sell, share, or rent this information to others in ways different from what is disclosed in this policy. RBC collects information from its users at several different points on its website.
Recognition of Your Expectation of Privacy
RBC recognizes that you expect privacy and security. RBC understands the need to safeguard sensitive information about you that you have entrusted to it. RBC maintains standards and procedures aimed at preventing misuse of this information.
Maintenance of Accurate Information
RBC has procedures to help you make sure that your information is accurate, current, and complete. RBC also has procedures to respond to your requests to correct inaccurate information in a timely manner. Please send an email to firstname.lastname@example.org with a copy of any current information that you would like updated. You will then be sent an email acknowledging receipt of your request. While some of these procedures may be required by federal or state law, we have implemented additional procedures by which you may maintain accurate, current, and complete information, including processes for you to update information and remove old information. We will make every attempt to ensure that you will be contacted within twenty-four hours after your email is received at: email@example.com. You may also contact us by calling 203-267-7001.The information we collect is used to enhance your visit to the site, for internal tracking and site improvement purposes, to enable us to contact you, and to process your transactions you enter into on our site. RBC also utilizes cookie technology and click stream analysis for these same purposes. You may configure your browser to reject cookies, but this may affect your ability to utilize our site to the same extent as a user who accepts cookies. RBC does not acquire any more information about you than is required by law, is otherwise necessary to provide a high level of service efficiently to you, or to make its site as dynamic and useful as possible.
RBC Employees and Privacy
RBC informs its employees about the importance of confidentiality and privacy. RBC gives access to your information only to those employees who need access to it within the scope of their jobs. For example, RBC customer service representatives have access to some transaction information in order to respond to your questions. RBC may take appropriate disciplinary measures to enforce employee privacy responsibilities.
Confidential information is subject to various procedures and technological controls, consistent with legal and ethical rules and the demands of customer service. RBC updates and tests its technology and systems to improve the protection of its information and check on its integrity. However, please remember that "perfect security" does not exist on the Internet. RBC does, however, apply industry-standard practices to minimize the security risk.
Your Use of Other Users' Information
In order to facilitate interaction among users of the RBC site, its service may allow you to access certain information about other users of the site. By using the site and agreeing to our Terms and Conditions of Use, you agree to treat information about other users of the site in strict accordance with such Terms and Conditions of Use. In all cases, you must give such users an opportunity to remove themselves from your database and a chance to review what information you have collected about them. In addition, under no circumstances, except as specified herein, can you disclose personally identifiable information about another user to any third party without RBC's consent and the consent of such other user after adequate prior written notice provided to such user. You should understand that law enforcement personnel are given different rights with respect to the information they access and that RBC cannot restrict this access.
Disclosure by RBC to Third Parties (other than network partners)
RBC does not provide your information to third parties unless (1) you request or authorize it; (2) if such disclosure is necessary to process transactions or provide services which you have requested; (3) a disclosure is required under U.S. Export law; or (4) RBC is compelled to do so by a governmental authority, regulatory body, or under subpoena or similar governmental request. However, RBC may send registered supplier information to any customer with which RBC transacts business in order to facilitate the sale of the products it purchases from registered suppliers. In addition, RBC maintains the right to disseminate data you send to RBC, so long as such data is in an anonymous, aggregated form so as not to identify you. Except with respect to registered suppliers, RBC does not provide to any third party your name or e-mail address.
Disclosure by RBC to Network Partners
RBC may disseminate your information to and receive your information from an affiliated network (e.g. a third party network to which the RBC site is linked or connected) to facilitate purchase transactions conducted using the site.
Log Files and Click stream Analysis
RBC uses click stream analysis and internet protocol addresses to analyze trends, administer the site, track user’s movement, and gather broad demographic information for aggregate use. Internet protocol addresses are not linked to personally identifiable information. On a web site, click stream analysis (sometimes called click stream analytics) is the process of collecting, analyzing, and reporting aggregate data about which pages visitors visit in what order - which are the result of the succession of mouse clicks each visitor makes (that is, the click stream). There are two levels of click stream analysis, traffic analysis and e-commerce analysis. Traffic analysis operates at the server level by collecting click stream data related to the path the user takes when navigating through the site. Traffic analysis tracks how many pages are served to the user, how long it takes pages to load, how often the user hits the browser's back or stop button, and how much data is transmitted before a user moves on. E-commerce-based analysis uses click stream data to determine the effectiveness of the site as a channel-to-market by quantifying the user's behavior while on the web site. It is used to keep track of what pages the user lingers on, what the user puts in or takes out of their shopping cart, and what items the user purchases. Because a large volume of data can be gathered through click stream analysis, many e-businesses such as RBC rely on pre-programmed applications to help interpret the data and generate reports on specific areas of interest.
Site and Service Updates
RBC may send the user site and service announcement updates. Registered suppliers are not able to un-subscribe from service announcements, which contain important information about the site.
Where applicable, our users are given the opportunity to ‘opt-out’ of having their information used for purposes not directly related to our site at the point where we ask for the information. Users of our site are always notified when their information is being collected by any outside parties. RBC does this so its users can make an informed choices as to whether they should proceed with services that require an outside party, or not.
Notification of Changes
Record Retention Policy
Information received from you will be retained by RBC in accordance with its general policies concerning record retention. Record retention policies generally provide how long certain information is retained for legal and other general business purposes. If you have questions about RBC’s record retention policies, please send an e-mail to firstname.lastname@example.org.